Take a seat

Atrial Fibrillation is a type of irregular heart rhythm that is a major risk factor for stroke. It often goes undiagnosed since it doesn’t have any symptoms. To get more people diagnosed with Atrial Fibrillation before they have a stroke and promote knowledge about the condition. I developed a visual campaign that centres around the irregularity of the heart beat that is a sign of Atrial Fibrillation, using a system of patterns that feature disruptions in their systems and memorable copy write.